Supreme transforms subway tickets into fashion accessories

In New York, the sale of some transport tickets with a logo of the super-hype sweatshirt in some underground stations caused the rush of fans of the brand. A new example of Supreme's marketing genius.





Immediate hysteria of the fans of the brand which gave its letters of nobility to the hooded sweatshirt. Then starts a giant track game in the big apple, because only a few stations market these objects of desire. These include 125th Street, Queens Plaza, Atlantic Avenue, Prince Street, Spring Street, Union Square, Marcy Avenue and Broadway-Lafayette Street.



The operation is a first in the long history of the New York subway, according to NY1. On the other hand, Supreme, which has built its economic model on exclusive distribution in a very small number of very limited series shopping boutiques, is customary in this type of operation. Last summer, she began selling a very small number of red bricks printed with her logo. Yes, masonry bricks. At $ 30 per unit, the object that served nothing at all had passed like buns

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